Find Trending Topics

A few good places to Discover Trending Topics are: Google Trends, Twitter Trending Topics and Yahoo’s Trending Now. All of these tools reveal pop culture, breaking news, and sports. Once you discover a particular trending topic related to your business then determine how you can create unique content that can be indexed by Google and  show up in their real-time search results.

Understand your readers

Understand the audience for your content.  Find out what do they like? What types of activities do they enjoy? Is are they local? Are your readers  Gender/Race/Age Specific? Relate a trending topic to your business and prospects.

Plan Ahead

Know events that will be coming up so you can create content relating your website to event/pop culture event/breaking news evenat. Major events often become the focus of trending topics. These events are planned far in advance so its possible to create content ahead of time and publish it as the events becomes a trending topic.

Break the news

You want to have your finger on the pulse of real-time search and understand what is going that is of interest to your readers. Internet marketer, business owner and blogger, Barry Schwartz recently reported Google’s real-time search results included a “top links” section for the keyword “plane crash” after the tragic news of Poland’s president and over 90 others killed. The Top Links section shows the most popular and authoritative links based on the search query.

Search engines are becoming more and more aggressive as competition has become fierce between Google,Yahoo and Bing. People used to pay Yahoo $300 a few years ago to have their site “priority indexed”. Now its a race between the big 3 to get relevant information into results as fast as a possible. So being aware of how you engage on twitter, facebook and other networks is becoming more important.

2. 8% of People Have Been Fired For Negative Comments About job On Facebook

Online experts are now estimating that 8% of people being fired were not mindful of trivial things they posted about their job.

Entries on facebook can result in loss of income if a manager or potential customer takes exception. Be mindful of what you post on facebook there are people watching!

3. A Twitter prescience is important

Use Twitter make contacts and get your message out but sparingly. Frequent posts to twitter can make you look like you do very little work while no posts may seem like your unaware of its importance. Use Twitter like a front page headline to call attention to things that are potentially important to business and avoid being a chatterbox.

4. Your Social Network Is Potentially Worth Money

People are beginning to look to their friends for recommendations for products and paying less and less attention to ads. Companies are examining to embrace this as a new channel of selling products. If your perceived as a major influencer on a specific genre or region or over a group of people it could mean big bucks for you in the future.

Employers are also starting to look at professional directories like Linkedin and examining the number of relationships and the quality of those people when considering new hires. In many cases they are turning to Linkedin as a quality recruiting tool. Making your personal brand even more crucial in the very near future.

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