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	<title>Gonzo Consulting &#187; Online Communities</title>
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	<link>http://gonzoconsulting.com</link>
	<description>Social marketing is a buzzword for word of mouth advertising on the web</description>
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		<title>5 Ways To Kill Relationship Marketing</title>
		<link>http://gonzoconsulting.com/2010/08/12/5-ways-to-kill-relationship-marketing/</link>
		<comments>http://gonzoconsulting.com/2010/08/12/5-ways-to-kill-relationship-marketing/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 06:59:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://gonzoconsulting.com/?p=169</guid>
		<description><![CDATA[Image by Getty Images via @daylife Continue to invite connections to play the latest Zynga game on Facebook Use your new linked in connection as a job reference because they are an executive in a high profile company. Send invites to your latest social media platform using a canned email. Make it difficult for a users to delete their profile [...]]]></description>
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<dt class="wp-caption-dt"><a href="http://www.daylife.com/image/02yf8IY35u1Kt?utm_source=zemanta&amp;utm_medium=p&amp;utm_content=02yf8IY35u1Kt&amp;utm_campaign=z1"><img title="SYDNEY, AUSTRALIA - NOVEMBER 10:  MC Hammer sp..." src="http://cache.daylife.com/imageserve/02yf8IY35u1Kt/150x99.jpg" alt="SYDNEY, AUSTRALIA - NOVEMBER 10:  MC Hammer sp..." width="150" height="99" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.daylife.com/source/Getty_Images">Getty Images</a> via <a href="http://www.daylife.com">@daylife</a></dd>
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<li>Continue to invite connections to play the latest Zynga game on Facebook</li>
<li>Use your new linked in connection as a job reference because they are an executive in a high profile company.</li>
<li>Send invites to your latest social media platform using a canned email.</li>
<li>Make it difficult for a users to delete their profile from your social platform.</li>
<li>Collect fans for your corporate facebook page to make up for poor customer service.</li>
</ol>
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		<item>
		<title>Personal Branding Is Important</title>
		<link>http://gonzoconsulting.com/2010/02/05/personal-branding-is-important/</link>
		<comments>http://gonzoconsulting.com/2010/02/05/personal-branding-is-important/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 14:33:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing socially]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://gonzoconsulting.com/?p=113</guid>
		<description><![CDATA[1. You Cant Hide From Search Engines Search engines are becoming more and more aggressive as competition has become fierce between Google,Yahoo and Bing. People used to pay Yahoo $300 a few years ago to have their site &#8220;priority indexed&#8221;. Now its a race between the big 3 to get relevant information into results as fast as [...]]]></description>
			<content:encoded><![CDATA[<p><strong>1. You Cant Hide From Search Engines</strong></p>
<p>Search engines are becoming more and more aggressive as competition has become fierce between Google,Yahoo and Bing. People used to pay Yahoo $300 a few years ago to have their site &#8220;priority indexed&#8221;. Now its a race between the big 3 to get relevant information into results as fast as a possible. So being aware of how you engage on twitter, facebook and other networks is becoming more important.</p>
<p><strong>2. 8% of People Have Been Fired For Negative Comments About job On Facebook</strong></p>
<p>Online experts are now estimating that 8% of people being fired were not mindful of trivial things they posted about their job.</p>
<p>Entries on facebook can result in loss of income if a manager or potential customer takes exception. Be mindful of what you post on facebook there are people watching!</p>
<p><strong>3. A Twitter prescience is important</strong></p>
<p>Use Twitter make contacts and get your message out but sparingly. Frequent posts to twitter can make you look like you do very little work while no posts may seem like your unaware of its importance. Use Twitter like a front page headline to call attention to things that are potentially important to business and avoid being a chatterbox.</p>
<p><strong>4. Your Social Network Is Potentially Worth Money</strong></p>
<p>People are beginning to look to their friends for recommendations for products and paying less and less attention to ads. Companies are examining to embrace this as a new channel of selling products. If your perceived as a major influencer on a specific genre or region or over a group of people it could mean big bucks for you in the future.</p>
<p>Employers are also starting to look at professional directories like Linkedin and examining the number of relationships and the quality of those people when considering new hires. In many cases they are turning to Linkedin as a quality recruiting tool. Making your personal brand even more crucial in the very near future.</p>
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