Gonzo Consulting » Facebook

5 Ways To Kill Relationship Marketing

admin — Thu, 12 Aug 2010 06:59:50 +0000

: Image by Getty Images via @daylife

Continue to invite connections to play the latest Zynga game on Facebook
Use your new linked in connection as a job reference because they are an executive in a high profile company.
Send invites to your latest social media platform using a canned email.
Make it difficult for a users to delete their profile from your social platform.
Collect fans for your corporate facebook page to make up for poor customer service.

5 Tools To Track Social Media

admin — Tue, 22 Jun 2010 14:05:03 +0000

: Image via Wikipedia

. Addict-o-matic: Enter your name into the site, and you’ll see the latest mentions arranged in boxes from sites such as Bing, Google Blog Search, Twitter, YouTube, Digg, Flickr, FriendFeed, Bloglinks and more. Addict-o-matic also allows you to customize your results page by adding, deleting or rearranging the source boxes.

2. SocialMention: SocialMention is a social media search and analysis platform that aggregates and streams user-generated content. It allows you to track and measure what people are saying about you, your company, a new product, etc., in real time. The site aggregates information from over 100 social media sites, including Twitter, Facebook, FriendFeed, YouTube, Digg and Google. You can also set alerts for a keyword, which SocialMention will deliver to your inbox daily.

3. Technorati: Technorati is a search engine for blogs. You have two options for search: You can search mentions of someone’s name in blogs and you can search blogs belonging to that specific person. Other sites to search blogs: BlogPulse and BackType.

4. TweetBeep: TweetBeep is like Google Alerts for Twitter. The site e-mails you when someone tweets your name, company or product (you can also track who’s tweeting your website or blog, even if they’ve used a shortened URL like ow.ly or bit.ly). Also try Twitter Search.

5. Yasni: Yasni is a people search engine that provides an overview of someone’s associated networks, including contacts, pictures and other publicly available information. In searching for a name, Yasni will aggregate mentions from sites including LinkedIn, Google, Amazon, Technorati and more.

Make Social Media An Effective Tool

admin — Sat, 13 Mar 2010 05:24:19 +0000

Social media is a great tool for research as well as customer service. Used effectively social media can improve your profit margin.

There is a flip side is that it can become a distraction when using it as a tool for for employees. Sometmes it’s tough to see how stopping to read twitter or browsing the Facebook News Feed can be productive to business.

Social media is just like any other tool. Used right it can make a major impact or wrong become a time sink. The challenge is to formulae a good strategy to use this as tool and minimize the distractons.

Make a Plan, Set Goals and Execute

The key to making social media a useful tool is to have a specific plan and a goal. Many small companies don’t enter the social media realm with a plan, but instead expect tweets and YouTube videos to equate to more traffic and more sales. That just isn’t how social media works. These are entry points to engage new potential customers providing targeted traffic flow.

Do you need more traffic to your website, or are you looking for more brand awareness? Do you want to prevent bad press before it happens, or are you more interested in creating a community that will generate good press? Decide on the goal first.

Once you have a goal, set a plan. Set up metrics to measure success and implement tools that will help you measure ROI.

Execute. Don’t be afraid to reach out, make mistakes, and be vulnerable. Even if you make a mistake.

Avoiding Social Media as a Distraction

Social media doesn’t have to be a distraction if you set up a few guidelines to avoid the time sink.

- When you need to concentrate on an intensive tasks close social media windows and apps.

- Dont use the tools when your bored. This is for business not recreation.

- Prioritize. Focus on the tasks at hand before using social media to create more.

Personal Branding Is Important

admin — Fri, 05 Feb 2010 14:33:57 +0000

1. You Cant Hide From Search Engines

Search engines are becoming more and more aggressive as competition has become fierce between Google,Yahoo and Bing. People used to pay Yahoo $300 a few years ago to have their site “priority indexed”. Now its a race between the big 3 to get relevant information into results as fast as a possible. So being aware of how you engage on twitter, facebook and other networks is becoming more important.

2. 8% of People Have Been Fired For Negative Comments About job On Facebook

Online experts are now estimating that 8% of people being fired were not mindful of trivial things they posted about their job.

Entries on facebook can result in loss of income if a manager or potential customer takes exception. Be mindful of what you post on facebook there are people watching!

3. A Twitter prescience is important

Use Twitter make contacts and get your message out but sparingly. Frequent posts to twitter can make you look like you do very little work while no posts may seem like your unaware of its importance. Use Twitter like a front page headline to call attention to things that are potentially important to business and avoid being a chatterbox.

4. Your Social Network Is Potentially Worth Money

People are beginning to look to their friends for recommendations for products and paying less and less attention to ads. Companies are examining to embrace this as a new channel of selling products. If your perceived as a major influencer on a specific genre or region or over a group of people it could mean big bucks for you in the future.

Employers are also starting to look at professional directories like Linkedin and examining the number of relationships and the quality of those people when considering new hires. In many cases they are turning to Linkedin as a quality recruiting tool. Making your personal brand even more crucial in the very near future.

Google searches getting more social (cnn.com)
Social networks drive traffic to retailers and news sites (theequitykicker.com)