Gonzo Consulting

Over the years many of us have use the business axiom “In Niches Are Riches”.

I’ve come to realize that there is even one better rule when deciding what to promote and develop in this industry.

Follow the crowd.

Pick a very crowded genre and create your promotion or content designed to feed a starving crowd in what is an established and sometimes saturated genre.

Why develop a new untested genre or a microniche when you can create a promotion where there are plenty pf people already looking for what your going to offer?

Why do you think there are so many sites for genres like celebrities or blow jobs? There are millions of people who what to get their jerk on to what may seem quite vanilla to the rest of your peers.

In the past I have recommended for people to get into business or wanting to expand on the web  to find a little niche that you can completely own.

But  you have to take into account how many people potentially will be interessted in what you have to offer.

There is also the copycat fear where competitors find that your making money off of a new micro niche and will will hastily run to clone what your doing and ruin your chance to make a honest buck.

What Im saying is you have to move out of the realm of get rich quick and live in the dawn of reality where competition and solid and ethical business practices will carry forward the next 3-5 years.

Besides developing a micro niche sets a limitation on how large your business will ever grow.

And gets back to my point  that going after obscure niches means you’ve got to put lots of feeder traffic sources together to make the financial picture work. This makes it hard to develop any kind of real relationship with your customer and in the end leads to the sleaze-and-squeeze  get rich quick business plan where you shake your new customer hard and hope for prechecked cross sales or  selling your maling list or even more questionable ways to stay afloat.

Consider Your New Genre Carefully

These days its very hard to stand out in the search engines even with paid placement. You can score a top page ranking for an obscure term but it’s near impossible or very expensive to get a page-one ranking for “sex” or “porn.”

Instead of being a big fish in a small pond become a small but crazy evolved and rare “standout fish” in a great big pond.

And make sure your unique angle isn’t overdone either.

If it’s not working, get weirder

The key is to be relatively on topic but have a standout offering among those massive schools of guppies.

Want to hear more that applies to your end of the business  then email me here and maybe we can fry up some good ideas for your to munch on.