Gonzo Consulting

1. You Cant Hide From Search Engines

Search engines are becoming more and more aggressive as competition has become fierce between Google,Yahoo and Bing. People used to pay Yahoo $300 a few years ago to have their site “priority indexed”. Now its a race between the big 3 to get relevant information into results as fast as a possible. So being aware of how you engage on twitter, facebook and other networks is becoming more important.

2. 8% of People Have Been Fired For Negative Comments About job On Facebook

Online experts are now estimating that 8% of people being fired were not mindful of trivial things they posted about their job.

Entries on facebook can result in loss of income if a manager or potential customer takes exception. Be mindful of what you post on facebook there are people watching!

3. A Twitter prescience is important

Use Twitter make contacts and get your message out but sparingly. Frequent posts to twitter can make you look like you do very little work while no posts may seem like your unaware of its importance. Use Twitter like a front page headline to call attention to things that are potentially important to business and avoid being a chatterbox.

4. Your Social Network Is Potentially Worth Money

People are beginning to look to their friends for recommendations for products and paying less and less attention to ads. Companies are examining to embrace this as a new channel of selling products. If your perceived as a major influencer on a specific genre or region or over a group of people it could mean big bucks for you in the future.

Employers are also starting to look at professional directories like Linkedin and examining the number of relationships and the quality of those people when considering new hires. In many cases they are turning to Linkedin as a quality recruiting tool. Making your personal brand even more crucial in the very near future.

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• Google searches getting more social (cnn.com)
• Social networks drive traffic to retailers and news sites (theequitykicker.com)

I saw this on Techcrunch as part of a longer article but it needs to be reposted.

Factor 4: Content is King?

Indeed, to paraphrase Viacom’s Chairman Sumner Redstone: content becomes more important than distribution mechanisms; as new channels of distribution creep up, it is the content that is always going to be necessary, hence the adage “content is king”.  If you fast forward to 2010, it’s true that with all of these social media aggregation and distribution tools, you are seeing media rise to the surface.  No one, after all, cares about the pipes; it’s what flows through the pipes that matters.  The context—Facebook, Twitter, email—in which people are introduced to media and consume it is becoming more important than the content itself.  Content is no longer king, context is.

You can read a recap of this entire study at http://www.techcrunch.com/2010/01/30/context-is-king-how-videos-found/

Not to many people consider pictures a part of their social bookmarking strategy. But a closer look shows pictures can be an effective usage of social bookmarking as a way to promote  your websites.

By submitting your pictures to social media sites you create one-way backlinks and more another way for people to find your site. Take advantage of this qualified traffic  by giving your picture a good title and add tags that make it easy to find.

If you have determined that the behavior of your customers is driven my images then Flickr is the most well known and highest trafficked tool. However Flickr is not a bookmarking site but consider the option to vote pictures up or down a part of a typical bookmarking site. There are others, though, that do have that feature included like vi.sualize.us, with a page rank of 5 ripe for one waylinks back!

Once you submit your picture, others can vote your picture up with the “like it” button. The more people that cast their vote the more traffic you are likely to get to your site.

Picfor.me  is another typical bookmarking site, with a “pick me” button to make the picture more popular. A great feature at Picfor.me  is to you add a bookmark button to your toolbar browser making it very easy to bookmark pictures. Once a picture is bookmarked, you will see that picfor.me logo in the top right hand corner of the picture.  There are many others, like  incredimazing (PR 4) and typeish (PR 4)  worth considering.

Picture book marking is an underutilized way for you to engange your customers with minimal competition.

Put your content to work and increase the visibility of site and the traffic that results from it.

If you’re considering hiring a social marketing consultant and the core of their pitch consists of “lets develop a twitter or facebook strategy” then you might want to look elsewhere.

Before developing a strategy around using a specific tool or group of tools  you must first understand your customers social behaviors.

Customers are adopting new ways to communicate with each other and companies must change in order to reach them. Too many self proclaimed social media consultants pitch a solution based on which tool is the most popular.  If you hire a consultant that uses this as a basis for a social media strategy then you will always be chasing after  the latest in popular trends.

First you must understand your customer’s behavior.

Here are some things to consider in understanding your customer better

[Read the rest of this entry...]

Here are some tips that might be able to help you in page design when working with things like google adwords.
Make your headline refer to the ad copy that drove the click. Match your language as exact as you can. (Close is good, exact is best.) This way you keep your visitor oriented and engaged. This is the most important part of your landing page.

Provide a clear call to action. Whether you use graphic buttons or hot-linked text (or both), tell your visitor what they need to do. Copy tests here will give you the biggest bang next to testing headlines.

Write in the second person – You and Your. No one cares about you, your company, or even your product or service except as to how it benefits him or her.

Write to deliver a clear, persuasive message, not to showcase your creativity. This is business not a creative writing contest.

You can write long copy as long as it’s tight. Rule of thumb: Think longer copy when you’re looking to close a sale. Think shorter copy for something that doesn’t necessarily require a cash commitment..

Be crystal clear in your goals. Keep your body copy on point as a logical progression from your headline and offer. Every digression is a conversion lost.

Keep your most important points at the beginning of paragraphs.
Most visitors are skimming and skipping through your copy.

People read beginnings and ends before they read middles. Make sure you keep your most critical, persuasive arguments in these positions.

Make your first paragraph short, no more than 1-2 lines (lines not sentences.) Vary your paragraph line length from here. It breaks things up makes it easier to read your copy. And no paragraph should be more than 4-5 lines long.

Write to the screen. Take a piece of paper wireframe where your text, buttons, and design elements will go. Consider how much of your content will be seen “above the fold” or at the first screen. If so, you’ll want to make sure you repeat essential calls to action.

Remove all extraneous matter from your landing page. This includes navigation bars, visual clutter, and links to other sections. You want the reader focused solely on your copy and the offer you’re making.

Don’t ask for what you don’t need. Ask for only enough information to complete the sale or the desired action.

Assume nothing. Test everything.
These tips and techniques will get you started. Design elements are critical as well as video, audio, and other interactivity elements tomore deeply engage the reader and boost response.